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Our Company

Some will tell you all it takes to get a company going is a better idea. That’s why so many companies don’t last. What it really takes is a passion for building a better company. The one that will always have the better idea, because it’s the place amazing people come to do their best work. When Post Foods and MOM Brands came together in 2015 to form Post Consumer Brands, we already had a track record for being that sort of company. Our Pebbles brand, which was the first cereal named for a film or TV show character, is a licensing success story. Our Malt-O-Meal brand bagged cereals are challenging convention and succeeding in a very difficult category. To name just two examples. Together, we now have an even stronger foundation for inspiring, collaborating and growing — the things we’ve always done best.

Our Brands

Our brands are our ambassadors to the breakfast table. Whether it’s in the aisles of major grocery chains or on the shelf at your corner mom-and-pop store, you’ll find us. We’re home to more top 50 cereal brands than any other company, with iconic names like Pebbles, Honey Bunches of Oats and Malt-O-Meal in our portfolio. With decades in the business, there’s a lot of history in these boxes. But there’s also plenty of chances to innovate within this ever-changing industry.


Whether it’s the family-favorite you’ll always find in the pantry or a re-imagined product that catches your eye for the first time in the grocery store aisle, we’re here to create magic for our consumers.

Meet Animated Brands’ founding member, Peter Pan Nut Butter, an iconic brand that has a strong and loyal consumer base. Our portfolio will grow over time as we add more brands but what will never change is our energy and commitment to helping these brands achieve their full potential.