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About PREMIER NUTRITION

At Premier Nutrition, we’re a team cheering on our customers every step of the way. Maybe it’s in the PowerBar right before a marathon. Or in a post-workout bottle of Joint Juice. So many athletes count on us for healthy and transparent energy products, and that’s why we need a team that’s dedicated to building the future of nutrition. So come take the first step toward a career built on winning.

Digital Marketing Coordinator

Marketing

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Job Details

Description

Here’s what all the hype is about…

Premier Nutrition Company, LLC. (PNC) distributes great-tasting food products to health-conscious consumers under the brand names Premier Protein, PowerBar, Supreme Protein, and Joint Juice and part of publicly traded BellRing Brands (NYSE:BRBR). With its people-first culture, PNC empowers its people to create the best work of their lives alongside some truly amazing colleagues. We strive to make a workplace where you can feel like you and avoid many of the outdated processes and structure of conventional workplaces. We don’t have performance reviews—we have conversations. We don’t have command and control management—we have inspiring leaders to coach you. We don’t have a casual dress code—we simply don’t have a dress code; wear what you like. And we have a lot of fun.

Bringing dogs to work, company-wide volunteer days, philanthropy and sustainability programs, in-office massages, walking meetings, and free daily exercise classes on-site and at the adjacent gym are just a few ways we make work feel less like work. And the results of our great culture speaks for itself: we were certified as a Great Place to Work™ for the fourth year running in 2020 and ranked #6 on Fortune Magazine’s 2020 Best Small & Medium Workplaces in Manufacturing & Production.

So, what’s it like to work here? You’ll walk into our Emeryville office each Monday morning and find 100 of your colleagues sitting on sofas, beanbag chairs, or the floor excitedly talking through the week ahead and watching one of their colleagues tell their personal life and career journey. Picture the scrappy culture of a start-up, the innovative mindset of a tech company, and the stability of a brand that sold over $800 million last year, and you’ll find us in the sweet spot where world-class culture meets robust business results. PNC seeks individuals who will thrive in this collaborative and casual work environment and will help us build our culture and this high-growth company for the next phase in our amazing journey. Does this sound like you? Then read on…

The Role…

The Digital Marketing Coordinator is a member of the marketing organization who will report to the Associate Manager of Digital Marketing and work across our portfolio of brands, focusing on Premier Protein. He or she will assist in brainstorms, competitive research, idea development, and program execution for digital programs. This includes, but is not limited to, assisting with social media management, email marketing, influencer marketing, website updates and maintenance, and analytics. This person is also the voice of those public channels, actively engaging followers in a dialogue in an effort to transform visitors into advocates for the brand. This person should be a digital marketing enthusiast who is self motivated and a quick learner.

You’re excited about this opportunity because your time will be filled with…

Assist with In-house Influencer Program and Campaigns: 50% of Time

  • Day to day communication with Shakers and influencers, answering questions about marketing programs, etc.
  • Oversee swag development with vendor and internal designer
  • Review new applicants, oversee contract process, ship product or swag, and track performance and report key metrics.
  • Contribute new ideas for engaging Shaker program participants
  • Manage Email Program Execution: 30% of Time

  • Manage email program execution in collaboration with eCommerce team and agency partners
  • Coordinate incentives with the brand team
  • Manage creative approvals, aggregating feedback from all stakeholders
  • Manage promotion calendar
  • External Digital Marketing Landscape: 10% of Time

  • Be an active participant in the digital marketing industry and begin to develop areas of focus
  • Monitor industry news, social media trends, technology and translate those into actionable recommendations
  • Conduct competitive research across all online marketing channels, including social channels, websites, email programs, etc.
  • Assist with Website Maintenance: 5% of Time

  • Assist with website maintenance across all Premier Protein properties (US, Canada, UK)
  • Update content and ensure CMS (Craft) is up to date
  • Manage creative reviews/approvals of website content including proofreading articles
  • Assist with Tracking/Reporting: 5% of Time

  • Assist with tracking and reporting on all digital marketing programs, including campaign wrap ups
  • What are we looking for?

    Education:

  • Bachelor’s degree in Marketing or similar discipline
  • Experience:

  • 1+ year of relevant experience managing Digital Marketing for a Brand; agency experience is a plus
  • Familiarity with Influencer Marketing and social management tools is a plus
  • Skills:

  • Strong verbal and written communications skills
  • Demonstrated passion for the social media and digital space, and understanding for the role they plan for brands
  • Takes a solution-oriented approach to problems, issues, and opportunities
  • Understands strategic process and can assist in strategy creation for and execution of each stage, given guidance
  • Able to use data to develop insights, demonstrate success, or support an argument
  • So if after reading through this long list you’re thinking--I’m not sure I meet 100% of these requirements, should I still apply? YES—if you embody a growth mindset, see challenges as opportunities to develop, and find innovative ways to get the real work that matters done, you sound like our kind of candidate!

    Five capabilities that differentiate this role and are key to candidate success:

    1. Being all-in
    2. Drive and own results
    3. Learning & growth mindset
    4. Adaptability
    5. Be a builder

    You will thrive here and may just do the best work of your life if…

  • You love digital technologies and are always reading the latest digital marketing news
  • You are creative and excited to build new ideas
  • You can connect consumer insights with digital technologies and ideas
  • You are a self-motivated worker who can execute ideas with little direction
  • You are collaborative and enjoy working with others
  • You can pivot and change direction based on changes in consumer behavior, digital technologies, or brand priorities
  • This may not be your ideal next career move if…

  • You like a lot of structure, rules, and uniformity
  • Dealing with ambiguity or experimentation are not your jam
  • You thrive with deeply structured process and require a lot of direction and oversight
  • You are all about cool new technology, but can't connect it to the strategy
  • If we haven’t convinced you to apply already, here are some of our favorite perks and benefits:

  • Summer hours (and of course a hefty PTO package plus 11 holidays)
  • 401K match. Literally free money
  • Free food. Plus kombucha, cold brew coffee, sparkling water…all on tap
  • All people and roles are bonus-eligible
  • Quarterly team building events/happy hours (city-wide scavenger hunt, bowling, ropes course, putt-putt)
  • Bring your dog to work (3 days/week)
  • Premier Nutrition provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, status as a covered veteran and any other category protected under applicable federal, state, provincial and local laws.

    Qualifications


    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

    The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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